Ever since Doctors Rodan and Fields introduced the original Proactiv® in 1995, they've worked tirelessly to fulfill their mission of giving everyone with acne the clearer skin they deserve.
Over the years, they have listened carefully to their patients and to Proactiv customers; about their successes as well as their struggles with the full range of issues that concern everyone with an acne-prone complexion.
That's why Dr. Rodan and Dr. Fields have spent the last five years creating all-new Proactiv+, completely reformulating Proactiv® from the ground up to take advantage of the latest advances in smart delivery technology and science-based skincare. Proactiv+ is an advanced acne-treatment system with added medicine, built-in hydration and a new, smarter way to treat acne.
With Proactiv+, the doctors' new mission is to help give everyone with acne the beautiful complexion they've always wanted. Proactiv+ is a breakthrough acne-treatment system that goes way beyond what you ever thought possible. The three synergistic steps clear acne blemishes and help prevent breakouts.
But clearer skin is just the beginning.
With Proactiv+, you also can enjoy the look of smoother, more even-toned skin. Nice texture. Smaller-looking pores and a complexion that glows. Visibly diminished dark marks. Reduced redness, oil and shine. Skin that's visibly softer, more supple and hydrated.
Step One of the new, advanced Proactiv+ system is the Skin Smoothing Exfoliator. This lush, cushiony wash redefines the concept of a daily cleanser because it also sets the stage for a smoother, more healthy-looking complexion. Glycolic acid works together with tiny exfoliating beads to gently yet effectively lift away dead skin cells, makeup, oils and other pore-clogging substances for an immediately brighter, smoother look and feel. At the same time, a mild concentration (2.5%) of prescription-quality micro-crystal benzoyl peroxide medicine begins to quickly kill acne-causing bacteria. Unlike other cleansers that can leave skin feeling dry and tight, Skin Smoothing Exfoliator delivers a hydrating moisturizing complex that makes your skin feel soft and supple.
Step Two is the Pore Targeting Treatment, a breakthrough that takes acne fighting to a whole new level. It contains encapsulated benzoyl peroxide with exclusive, Smart Target™ technology that helps transport the acne medicine off the skin's surface -- to minimize dryness and irritation -- and delivers it with laser-like precision directly into pores, the target site for killing acne-causing bacteria. In this way, Smart Target™ technology solves the two biggest problems of acne fighting with one elegant solution. Inside the pore, the medicine's micro-layers of encapsulation open successively -- gradually releasing the benzoyl peroxide for longer-lasting effectiveness. Added glycerin helps keep skin looking soft, supple and hydrated.
Step Three of the all-new Proactiv+ 3-Step System is the Complexion Perfecting Hydrator. It combines the acne-fighting power of salicylic acid with elegant skincare to create an extraordinary beauty treatment. This nutrient-rich final step addresses many of the most common problems of acne-prone skin -- blemishes, uneven tone, rough texture, unwanted pigmentation, excess oil and shine, redness, irritation, dryness, large-looking pores and a dull, ashy complexion. It contains science-based, high-quality ingredients such as brighteners, moisturizers, a mattifier, soothing botanicals and a nourishing prebiotic. Salicylic acid (0.5%) is a gentle acne medicine designed to help keep pores clear, which can make them appear smaller and your skin more luminous. The Complexion Perfecting Hydrator builds on Step Two's state-of-the-art acne fighting with a complete range of skincare benefits. Step Three leaves skin looking and feeling soft, supple and hydrated; visibly smoother, more even-toned, brighter and more radiant.